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Process - Outline of Procedures

Powered by CAHD™ — Where Human Creativity Meets Intelligent Technology

At 3DAStudio, we specialize in delivering high-quality, photorealistic architectural renderings that effectively communicate design intent and vision. Our process integrates the efficiency of advanced computational tools with the nuanced understanding of experienced human designers, ensuring each project is both technically precise and artistically compelling.


Step 1: Client Brief & Project Initiation

Every successful rendering project begins with a comprehensive understanding of your goals and requirements. We collaborate closely with you to gather all necessary materials, including:

  • Architectural drawings (floor plans, elevations, sections)

  • 3D models (if available)

  • Material and texture references

  • Lighting and mood inspirations

  • Site photographs and context information

This foundational step ensures alignment and sets the stage for a streamlined workflow.


Step 2: 3D Modeling & Scene Composition

Utilizing the provided information, our team constructs a detailed 3D model of your project. This includes:

  • Accurate geometry creation

  • Integration of site context and surroundings

  • Preliminary camera angle selection

Our designers meticulously craft the scene to reflect the project's spatial relationships and design nuances.


Step 3: Application of Materials & Textures

With the 3D model in place, we apply materials and textures to bring the design to life. This involves:

  • Assigning realistic materials based on references

  • Fine-tuning surface properties (reflectivity, roughness, etc.)

  • Ensuring consistency and accuracy across all elements

Our attention to detail in this phase ensures that the visualizations accurately represent the intended design aesthetics.


Step 4: Lighting Setup & Environmental Effects

Lighting plays a crucial role in conveying mood and realism. We:

  • Set up natural and artificial lighting scenarios

  • Adjust light intensity, color, and shadows

  • Incorporate environmental effects (e.g., sky, weather conditions)

This step enhances the visual impact and emotional resonance of the renderings.


Step 5: Rendering & Image Production

With the scene fully prepared, we proceed to render high-resolution images. Our process includes:

  • Utilizing advanced rendering engines for photorealistic output

  • Generating multiple views as required

  • Ensuring optimal resolution for various applications (print, web, presentations)

The result is a set of compelling visuals that effectively communicate your design.


Step 6: Post-Production & Finalization

Post-production enhances the rendered images, adding the final touches that elevate the quality. This involves:

  • Color correction and contrast adjustments

  • Addition of entourage elements (people, vehicles, landscaping)

  • Refinement of details to enhance realism

Our designers ensure that each image meets the highest standards of visual excellence.


Introducing CAHD™: Computer Aided Human Designed

At the heart of our process is CAHD™, our proprietary methodology that synergizes computational efficiency with human creativity. The evolution of our workflow includes:

  • Early Techniques: Utilization of filters and action scripts for basic enhancements.

  • Advancements: Incorporation of Lightroom adjustments and LUTs for refined color grading.

  • Current Innovations: Integration of AI-powered tools to automate repetitive tasks, allowing our designers to focus on creative decision-making.

Despite technological advancements, our human designers remain the Creative Directors, guiding the artistic vision and ensuring that each project maintains its unique character and intent.


Why Choose 3DAStudio?

  • Expertise: A team of seasoned professionals with a keen eye for design and detail.

  • Efficiency: Streamlined processes that reduce turnaround times without compromising quality.

  • Customization: Tailored solutions that align with your specific project needs and objectives.

  • Innovation: Continuous adoption of cutting-edge technologies to enhance our services.


Ready to bring your architectural vision to life with precision and artistry? Contact us to discuss your project and discover how our CAHD™-driven process can make a difference.

Lets Discuss Your Exciting Project!

We aren’t about the ‘High-Pressure’ sales, but we would like the chance to discuss your project and see if we are a good fit. Once we have a chance to discuss your project, show you our work and answer your questions, it is up to you on whether we work together or not. We pride ourselves on our work and our happy clients and would love to add you and your project to that list.

So, if you have an actual project that you need visualization services for, or just want to discuss the process and the potential returns on your investment, we are here for you, feel free to reach out.

Involved in our Profession

ASAI Members and Proud of It!

We are proud are proud members of the ‘American Society of Architectural Illustrators’ and support our industry whenever we can!

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