Good Composition in Architectural Rendering

Many people who are not in the graphic design and visual arts world do not have a clue what rendering means, what it does, or how it is involved in our everyday lives, even though there are many rendering styles used by Seattle Architectural Firms every single day.

You see, rendering is extremely common, and we see it everywhere. In famous movies like Toy Story 4 and their movie posters, in food commercials and ads, in architectural magazines and so much more. The reason these images look so great and so realistic is due to the composition in rendering, which we are going to explain right now.

A quick walkthrough on rendering

Rendering refers to the process of creating a three-dimensional image from a digital model (although these can be two-dimensional images as well, depending on the type of rendering).

The magic of this process is based on the fact that the images we are seeing do not exist: they are computer-generated images created through a special software program that develops images that look incredibly realistic. This particular process is very common in architectural design, the automotive industry, the movie industry, and so many others since it helps creators, designers, and architects work together to create realistic images from a digital 3D model.

Basically, you are seeing an “artistic rendition” (hence why it is called rendering) of a collection of models. These models are simply multiple files of data structure indicating the viewpoint, shade, and geometry of the object! Of course, all of this is done through very complex, specific software.

Cost of 3D Rendering Services In Seattle, Washington

What about cost? Many of the 3D rendering services Seattle offers are quite reasonable if you are not able to produce renderings yourself. 3DAStudio of Seattle takes into consideration the 3D product rendering cost to use the software, along with elements of good composition to provide a reasonable estimate for their services.

What is rendering good for?

As you may have noticed, rendering is very popular among architects, graphic designers, the automotive industry, and even the marketing industry. But why is that? Because rendering helps bring the vision of these creators alive. Through rendering, designers, architects, illustrators, and more can transform a collection of graphic files and turn it into a photo-realistic visualization representing how the final product will look, a product that’s most likely not even real yet.

Let’s give you some examples of what rendering is good for in different fields before getting into what exactly a good composition in rendering is and why it is a key factor in all of this.

Rendering is a great tool that lets marketing teams from many different companies (such as Apple and Mercedes, for example) visualize what their next product is going to look like and be able to present it to the public before it is launched.

For architects, the benefits of rendering are very similar, however, it is also more complex. Yes, architects need rendering to let others know how their final project is going to look, but for this to be valuable and have the correct level of detail, the rendering needs to have good composition.

What exactly is good composition in rendering?

We have been talking here and there about good composition in rendering, and you may have already noticed that this seems to be very important within the rendering process itself, so let us explain.

As we mentioned above, rendering is a process through which you create a realistic image of something. Many factors go into this specific process, but one of the most important factors is good composition. While rendering itself refers to the more mechanical part of the process, a good composition refers to the aesthetic part that will make your image look pleasing to the general public.

It might not seem like a big deal at first, but even the most realistic three-dimensional rendering image might look horrible if it doesn’t have good composition, and therefore, the public won’t like it.

To put it simply, good composition is the rendering factor that makes your visual representation aesthetically pleasing to the audience. It is what will help you catch the eyes of the public and keep them engaged in what you are showing them. It isn’t enough for you to simply create a pretty image if all the details and factors that go into it are not connected between them, don’t have a pleasant composition, or simply don’t look good put together. This is where good composition comes in.

The key to good composition in rendering

You might be wondering how you can achieve good composition in rendering, and what you can do to improve the overall visuals of your image. Well, it is quite simple, but you must be aware of the factors involved in good composition.

Keep in mind that good composition in rendering is mostly used in the architectural field. To give you an example, most rendering images that have great composition are aware of the following elements:

1. Great positioning of the different components, including buildings, surroundings, and people

2. Balance among all the features

3. Chosen point of view

4. Appropriate lighting

Of course, there is no magic formula to give you a perfect composition, and you have to think of this step as the artistic element that goes into rendering. In other words, you have to play around with your components until you get a pleasing visual. The key to good composition is to try to join all the previous rules mentioned while working to create an aesthetically pleasing, well-composed image of a building. If you can find the perfect balance, you will be able to charge the same or more than what 3D rendering services in Seattle, WA cost. This is why good composition may be hard for most people. You are required to have an artistic view to achieve a pleasing image, which may not be as easy as it might sound.

That being said, there are certain tips and tricks you can follow to make your composition job easier, and they are very similar to the tricks used in real-life photography! For example, when locating your building in the view, try not to place it directly in the center of the image, but rather a bit to the sides (you know, following the famous rule of thirds!). Visually, your building will catch people’s attention much easier.

Secondly, try not to put too much stuff into your image. Yes, you want to make it as realistic as possible by adding people, and bushes, and trees, and whatnot, but too many elements could throw off the balance of your image and ruin the composition! You need to balance not only the number of elements going into your image but how well they interact with the building. Find the right balance for each object and see how it looks once it is integrated into your 3d rendering online.

Like we said, good composition in rendering is about having an artistic eye for the whole image. There isn’t a right or wrong way to do it and you will have to play around with what you have to make it as pleasing as possible. Always try to be aware of the positioning, balance, depth, lighting, and POV and soon you will be working with the same rendering style used by Seattle architecture firms.