WHY USE RENDERINGS?

Have you ever been to the launch or presentation of a brand-new car? Or have you ever seen the famous annual streamed Apple conference in which they announce their brand-new products? If you have, you’ve likely seen the beautifully shot photos of their products right on the big screen behind the speaker. Well, we have news for you—there’s a huge (we’re talking 90%) chance those aren’t real photos but rather digital images that were made through 3D rendering services.

The truth is, if you see a perfect, shiny, flawless product on any screen or poster, in most cases, it’s just a visual representation or illustration made by an artist/graphic designer or illustrator and not an actual photo of the product. That’s thanks to rendering.

A quick overview of rendering

We are not going to go into detail about what rendering is, since we have other articles about it and the Art of Rendering, in which we talk about what rendering is, the importance of this method, and so much more useful information you should check out if you’re developing a new product, launching something brand new, or even planning on creating a building.

That being said, rendering refers to the process and tools used by engineers, and architects (called architectural rendering or architectural rendering services), and, of course, graphic designers to create photo-like, extremely realistic visual representations of specific products that aren’t physically made yet.

These computer-generated images are made through computer software that allows illustrators to easily create a product almost from scratch, coming up with a visualization that truthfully represents the client’s own vision.

It is called rendering because it comes from the artist's rendition of the said product since, in most cases, people seeking this service are either developing or creating a product that hasn’t been launched yet.

Now that you know what rendering is, you are probably thinking about the millions of products you’ve seen throughout your life on shiny billboards, LED screens, YouTube commercial ads, and even posters…but why? Why are companies investing in this type of photography? Let’s dive in.

The huge impact of visual representation

Humans are visual learners; we are attracted to things that are both aesthetically pleasing and interesting enough to catch our attention. That’s why we are constantly being bombarded with images of all these new, shiny products—because that’s the way the market reaches us.

That is why services that involve global visualization and 3D rendering have been in such high demand lately. As a matter of fact, according to a study conducted by Cision, it is estimated that the rendering market will reach $5.63 billion by the year 2025.

This is based on a previous study done by Grand View Research, in which they concluded, and we quote, that “the rising need for innovative and cost-effective technologies for visualization and simulation is revving up the adoption of visualization & 3D rendering software.”

In other words, this study showed that people pay more attention to images than to anything else, which directly affects the way companies (big or small) create, design, and launch their new or revised products.

Statistics don’t lie; the rendering market is set to grow 22.5% more than last year and will only continue to grow in the upcoming years as well. Architectural rendering in Seattle, Washington, for example, is a growing market. This is directly correlated to the fact that people are more drawn to something they can see than something they cannot.

Why use rendering?

We know the statistics and numbers sound impressive, but how does this translate to you? What do rendering and 3D visualization have to offer you, and why you should invest part of your budget in this type of service?

You see, working with a team of graphic designers or illustrators who know how to handle rendering software allows you to do two main things: one, give life to a product that isn’t completely done yet, and two, have the opportunity to improve your marketing strategy. Let’s discuss these two main points.

Through 3D rendering, you can create a visual representation of any type of product, although the most popular ones are buildings, phones, and new cars; however, rendering can be used for almost anything. That being said, 3D rendering services and architectural rendering give you an actual vision or image of the product you’re working on.

That image alone adds value to the design process. You will be able to incorporate it as a part of your product design phase, actually, see how it looks, change what you don’t like/doesn’t work, and even get a proper simulation of how the product will work. Like we mentioned at the beginning of the article, we are visual learners, and as a developer, seeing your product in a 3D rendered representation is extremely valuable.

Then we get to the second point: marketing. Creating a marketing campaign around a product you still don’t have or don't know how it will look is almost impossible. Now, when you have a visualization—an actual image of the said product—to work with, things begin to look better.

Rendering plays a huge role in marketing departments, considering you can create videos, posters, billboards, and so much more with different versions/angles of the same product—all thanks to 3D rendering services. This, of course, saves time and resources for the marketing team and helps increase productivity levels at the same time.

In conclusion, using 3D rendering services will open up countless opportunities for you and your product. Something as simple as getting an actual computer-made visualization of your product could result in better time management, cost optimization, and improved marketing strategies for your current project. The best part of this 3D rendering services is that it isn't exclusive to big companies; it can benefit both big and small companies, giving your project the push that it needs to take your product to the next level.