Working with individuals from around the world, I sometimes get asked to define or clarify certain terms that are on blueprints or architects instructions from people outside the US working on a...

  A useful list of Building Information Model terms and acronyms is listed below. If you are doing architectural visualization you are sure to come across the need to understand and or even...

Le't face it, most of us are artist and not great businessmen in the field of architectural visualization.  So every little bit helps in this competitive market. That is why it is important to...

It's All Subjective:I can say a rendering is bad and the average person off the street might say they see nothing wrong with it, so why should anyone care? This is the dilemma many potential...

GOOD LIGHTING IN 3D RENDERINGS Lighting is an essential aspect of the rendering process. The objectives for 3D illuminations are not that different from that of the real world; you need to light...

Fundamentals of good composition Have you ever seen a picture or an image that simply took your breath away, but you couldn’t quite put your finger on why? Well, chances are this image was so...

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