Typically we get emails from clients asking what format of file should they be sending to us. For architectural work it is rather straight forward and we can tell them AutoCad DWG/DXF for 2D and if...

Le't face it, most of us are artist and not great businessmen in the field of architectural visualization.  So every little bit helps in this competitive market. That is why it is important to...

GOOD LIGHTING IN 3D RENDERINGS Lighting is an essential aspect of the rendering process. The objectives for 3D illuminations are not that different from that of the real world; you need to light...

It's All Subjective:I can say a rendering is bad and the average person off the street might say they see nothing wrong with it, so why should anyone care? This is the dilemma many potential...

Fundamentals of good composition Have you ever seen a picture or an image that simply took your breath away, but you couldn’t quite put your finger on why? Well, chances are this image was so...

Working with individuals from around the world, I sometimes get asked to define or clarify certain terms that are on blueprints or architects instructions from people outside the US working on a...

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