It's All Subjective:I can say a rendering is bad and the average person off the street might say they see nothing wrong with it, so why should anyone care? This is the dilemma many potential...

Le't face it, most of us are artist and not great businessmen in the field of architectural visualization.  So every little bit helps in this competitive market. That is why it is important to...

Fundamentals of good composition Have you ever seen a picture or an image that simply took your breath away, but you couldn’t quite put your finger on why? Well, chances are this image was so...

Even at my age, I am still enamored with the big cities and the experience of them.  Back when I had more free time I would walk around Seattle when I lived there and enjoy the sights and...

Typically we get emails from clients asking what format of file should they be sending to us. For architectural work it is rather straight forward and we can tell them AutoCad DWG/DXF for 2D and if...

Well we wanted to start covering some items that relate to actually practice of professions such as architectural visualization, or architecture....... To create a resource for others. With that...

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